WhatsApp Image 2020-06-20 at 12.25.21

PRO BIKE TOOL turns five this month

Five years ago, this month, Chris Parr sat at his kitchen table and started a journey into the unknown. He was driven by the need to embrace change and create a meaningful business he believed in. Chris started manufacturing and selling bike tools online.

Now, June 2020, he and his wife Nicole are managing a thriving multi-million dollar family business selling in 11 countries, all while trying to home-school their kids during the pandemic and striving for a healthy work-life balance.

The past 12 months has seen PRO BIKE TOOL expand rapidly. Since June 2015, the business has entered new territories and sales channels, launched new tools, updated existing products, developed their website, and taken on new team members.

Like companies around the globe, PRO BIKE TOOL has had to tackle the uncertainties, complications, and fears associated with the COVID-19 pandemic. However, the Parrs and their five-year-old business are emerging from the peak of the crisis stronger and with a host of new learnings and a positive mindset.

Expansion and shifts in the market

The cycling industry has been one of the few to see an upturn due to the impact of coronavirus as more and more people take to the bike for transport and leisure pursuits. The past months have inspired millions to ride for the first time, and occasional or lapsed riders have returned to two wheels and rediscovered their love of the bike.

Initially, the surge in demand coupled with disrupted shipping and manufacturing processes saw everybody on the PRO BIKE TOOL team working double time to meet the additional demand and answer customer questions, but it’s now a case of nearly back to business as usual – a new “usual”.

“It’s exciting to see a whole new generation of cyclists since the turn of the year,” said Chris. “Social distancing and limited social activities have seen more kids on bikes as families take to riding together as a leisure activity.

“And with that growth in demand for bikes, there has been a shift in what tools and accessories are needed – for example essential tools such as Bike Pumps and CO2 Inflators, as well as bicycle storage solutions for the home. We’ve been working closely with our partners and factories around the world to refine our operations through transport and manufacturing slowdowns, so that we can provide our customers with the essential kit they need in a timely manner.”

One of the key developments in the PRO BIKE TOOL range during the past year has been in bicycle storage, with the launch of a variety of wall racks, mounts, and floor stands. The move into the category came well timed; now that we are all spending more time at home and investing in additional bikes, the need for storage solutions became more necessary than ever.

The pandemic and its resulting uptick in the cycling industry has also reinforced Chris and Nicole’s plan to introduce ranges targeted more closely at cost-conscious entry-level riders, something that will be a key development in the coming 12 months.

Continual customer engagement

PRO BIKE TOOL has long prided itself on its customer service and community engagement, a product of the Parrs’ desire to offer the personal service of a small business with the quality and value of a premium global brand. This drive has continued further in the past year, with an increase in the brand’s customer service capacity, and a focus on content aimed at delivering added value to their customers.

Since COVID-19 took hold, PRO BIKE TOOL has delivered a range of blogs, newsletters and social media content aimed at supporting, advising and enabling riders through a time of uncertainty and despondency. The business has retained its commitment to the sporting side of cycling and continues to sponsor and provide tools to leading UK race team, Canyon DHB-p/b Soreen.

“Now more than ever, it’s vital to listen to what our customers want and need, and then add even more value through product development and outstanding customer care,” said Nicole. “Our commitment to our audience is embedded through our expanded customer experience team, focus on community engagement via social media, content and sponsorship.

“The trust that the customer puts in us is paramount to us. The feedback we receive is extremely valued and taken onboard, we strive for continual product enhancement and a top customer experience.”

Work hard, play hard

As if all that wasn’t enough, Chris and Nicole have been busy caring for two teenage daughters as they support them with home-schooling through lockdown. With the parents working away in one room and the girls studying for exams in another, the Parr household has been a busy one.

The shared time under one roof has given them opportunities to explore new adventures, like family yoga sessions, inter-family cook-offs and bike rides together thanks to the girls’ new-found love of cycling.

To top it all, three month-old puppy Benji has joined the team. He makes sure the Parrs are getting regular breaks and continue with their motto: “work hard, play hard.”

Like this PRO BIKE TOOL article about PRO BIKE TOOL turns five this month! Why not Share it with your fellow cyclists!

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkedin
Share on pinterest
Share on Pinterest

Make 2022 the year you get back on the bike

We all know what a new year means – new year’s resolutions.

This new year, make yourself a promise to yourself that isn’t about dieting, denial and strict self-discipline.

Why not make a resolution that’s a lot of fun, will benefit your health, and will do your bit for the environment. Oh, and did we mention you’ll make a tonne of new friends too?

Read More

Best Apps for Bike Riders!

Looking to get fitter, explore new routes, or dial in your diet? There’s an App for all of those things, and more.

Here are the five best cycling Apps for Android and iPhone:

Read More

PRO BIKE TOOL Gift Guide 2020

The only thing a cyclist likes as much as a new bike is a new tool or accessory to play with.
But what to get your favourite cyclist for Christmas? There are a lot of gadgets you can get that rider in your life, and it can become a bit overwhelming. Luckily we’re here to help, and have created our 2020 gift guide!

Read More


Winter is nearly here, and it’s time to get ready for the chilly air and dirty roads of the off-season.

Some riders find it tough to get out in the inclement weather and low light of winter, however, a few key tips and hacks will help you roll through to spring and keep you fit and having fun!

Here are our five top tips for cycling through the winter.

Read More

Indoor Training Apps: Which one is for you?

Indoor cycling training season is nearly here – are you prepared?

We’re sorry to break it to you, but summer is over and the dark nights and wet roads of winter are around the corner. If you prefer to save your bike rides for sunny dry days and clean trails, then indoor training is your answer for when the weather turns sour!

Read More

A bike rider’s guide to protein

All you need to know about protein to boost your performance on the bike and your overall health! Read on to find out how much protein you need, when you need it, and where to get it from!

Read More


No matter what size space you have to work on your bike, there are a few items that you need to have in there to make your fettling easier and more enjoyable. Check out our guide to building your home bicycle workshop!

Read More


No matter what size space you have to work on your bike, there are a few items that you need to have in there to make your fettling easier and more enjoyable. Check out our guide to building your home bicycle workshop!

Read More

New Year’s Resolutions for Riders

New Year’s Resolutions can last for a week or they can form the habit of a lifetime. Even though the New Year has passed, there’s still time to make a resolution, so check out our guide how to make an effective resolution along with our favourite bike-related goals from past years!

Read More

Road Bike Tyre Pressure: What should I use?

Too high and it feels like you’re riding on huge rocks all day, and corners feel like ice rinks. Too low and you risk getting pinch flats, you wear your tyres out, and it feels like riding through mud. But if you get the perfect pressure in your bike tyres you’ll be faster, smoother, and have better grip!

Read More


Always been wondering what a CO2 inflator is, how it works, and whether it will be appropriate for you and your bike? Let us guide you through this essential cycling gadget!

Read More

Please select a valid form.



become a pro bike tool vip



0% Complete
1 of 3