You cannot copy content of this page

From Kitchen Table to Global Growth

Four years ago, Chris Parr decided to start PRO BIKE TOOL, based on a dream to do something ‘more’ and achieve something ‘different’. Today, PRO BIKE TOOL has sold over 450,000 bike tools & accessories.

PRO BIKE TOOL doesn’t operate from a London office or huge warehouse. The husband and wife team – Chris and Nicole – work from home, and operate a big business that keeps grounded and honest while continuing to push for development and expansion.

Since PRO BIKE TOOL’s formation in 2015 when Chris decided it was time to forge something of his own, having developed a portfolio of skills from a career in retail and e-commerce, the brand has grown from selling one product in the USA to selling 30 products around the world.

A keen runner and cyclist, Chris knew that he wanted to work in something he felt passionate about, and the sports industry was an obvious choice. During a period where the cycling industry was growing and e-commerce was on the exponential rise, Chris took inspiration from direct-to-consumer brands such as bicycle manufacturer and retailer Canyon. He took the plunge and started selling bike tools directly via Amazon from a makeshift office on the kitchen table.

The fact that the first bike tool, a mini bike pump with in-line gauge, became number two on Amazon within a fortnight of its launch, was a sign of things to come. Perfectly encapsulating Chris’ desire to sell quality, innovative tools for the jersey pocket or home workshop, all at a better value than the competition. The product was one of very few on the Amazon marketplace to include a pressure gauge within the hose of the pump.

As the business rapidly grew, Nicole left her career in commercial relationship management in the airline industry to join Chris, bringing a suite of analytical and organisational skills to complement her husband’s expertise in sales, marketing, and e-commerce. With that, the kitchen table operations were moved to a purpose-built office within the Parr’s family home.

From the very start, the business was focussed on the customer.

“So many cycling brands were putting the product first, and very few were customer-led,” Chris explains. “We prioritised our customer’s experience, from purchase to use of the tool, and focussed on building a brand as well as tactical use of social media, which was something our competitors were missing,”

PRO BIKE TOOL pride themselves on their service, and it comes from a natural desire, not a forced strategy.

Both our backgrounds were really focussed on taking care of the customer, and that has continued into PRO BIKE TOOL’s ethos; It just feels natural to us, that’s who we are; we don’t force it,”
says Nicole.

As with any small business, PRO BIKE TOOL has been through some serious ups and downs on their path to being one of the leading bike tool sellers on Amazon. However, the three things that Chris makes central to his approach to leading the business – resilience, careful planning, and a focus on progression – have kept the ball rolling.

With that desire to keep moving forward and not rest on their laurels, the Parrs are focussing on both improving their current product offering and launching more tools, something made possible by strong relationships with suppliers and great customer input. And work is always ongoing within the business to improve what PRO BIKE TOOL can offer to the consumer, with Chris and Nicole looking to building the team, optimising a lot of their processes and systems to become more efficient and effective.

With the long-term goal of becoming one of the leading global manufacturers and sellers of bike tools, and possibly other related products, there’s no limit to the Parr’s ambition. However, you can be sure that their mission of providing quality, affordable tools for everyday bike riders won’t be impacted. The innate focus on the customer experience and determination to stay humble rules the Parr’s operations, and it won’t be changing any time soon.

Four years ago, Chris Parr wanted to provide products that enabled cyclists’ adventures. His adventure from solo entrepreneur to thriving business owner is only just beginning, and its looking set to finish somewhere pretty special.

Like this PRO BIKE TOOL article "From Kitchen Table to Global Growth" Why not Share it with your fellow cyclists!

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkedin
Share on pinterest
Share on Pinterest
Maintenance

Road Bike Tire Pressure: What should I use?

Too high and it feels like you’re riding on huge rocks all day, and corners feel like ice rinks. Too low and you risk getting pinch flats, you wear your tires out, and it feels like riding through mud. But if you get the perfect pressure in your bike tires you’ll be faster, smoother, and have better grip!

Read More
Maintenance

HOW TO BUILD YOUR HOME BIKE WORKSHOP

No matter what size space you have to work on your bike, there are a few items that you need to have in there to make your fettling easier and more enjoyable. Check out our guide to building your home bicycle workshop!

Read More
Health

Caffeine for cyclists

Caffeine can help you go faster and push harder on a ride… Want to know how that happens, and how much to take? Check out our guide!

Read More
Maintenance

C02 INFLATOR 101

Always been wondering what a CO2 inflator is, how it works, and whether it will be appropriate for you and your bike? Let us guide you through this essential cycling gadget!

Read More
Maintenance

Pump or CO2? What’s for you?

Should you buy a CO2 inflator or a bike pump. While either of these tools are going to be great buddies to have in your pocket or backpack on a bike ride, each one has its own benefits.

Read More
Maintenance

Five Essential Roadside Fixes

From slashed tires to broken chains, check out our guide to five simple ride-saving fixes that you need to know to address common issues that may occur out on the road

Read More
Health

Bike Fit: Why it matters

Bike fit is an essential part of your cycling. Having your bicycle correctly set up for you will keep you injury free, comfortable, and make you stronger and faster.

Read More
Essentials

Torque in Bike Maintenance: Why it Matters

You’ve probably seen the little numbers on your stem and various other places on your bike where hex bolts are. They usually say something like ‘5 Nm’? If you don’t know what they mean or what their significance is, then you’d better keep reading.

Read More
Essentials

Winter Cycling 101

Just because it’s winter there’s no need to stop riding. With a few careful choices of kit and understanding what type of riding to do, winter cycling can be a fun and rewarding experience.

Our Winter Cycling 101 is your go-to list for keeping the pedals turning this winter!

Read More
0
YOUR ITEMS

GET YOUR FREE GUIDE NOW

ROAD TO FIRST 100 MILER
By completing this form, you agree to receive marketing and promotional emails from PRO BIKE TOOL. You can change your preferences or unsubscribe anytime.
REVIEW

WE'RE HERE TO HELP

CONTACT ON DARK

WARRANTY CLAIM FORM

WARRANTY CLAIM
0% Complete
1 of 4

WARRANTY REGISTRATION

WARRANTY REGISTRATION
0% Complete
1 of 3

become a pro bike tool vip

VIP